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RANDOM ACT OF RACE HELPFULNESS…

No act of kindness, no matter how small, is ever wasted.  -Aesop

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Honda Helping.

For those of you who live in SoCal, the radio waves (if you still listen to regular radio) have been swamped the last few months with Honda’s latest marketing campaign, entitled “Random Acts of Helpfulness.”

In the ads, a Honda representative speaks to a random stranger and offers to help them by paying for something they need. Examples include: airline tickets to visit family, a new garage door, college application fees, a work wardrobe and even an automatic softball pitching machine. Like I said, random. Read the rest of this entry

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