The Nike swoosh.
Target’s red bullseye.
The Apple apple (complete with a bite taken out of it).
All of those are good examples of recognizable company logos.
And what’s the point of having a logo? According to Ask.com, “The primary purpose of a logo is to give a visual identity to a company or brand.”
Ask.com has a logo too, by the way, it’s a red oval with the word “Ask” inside.
You see a logo and immediately think of a brand. At least that’s the idea. Read the rest of this entry